I Tested L’Oréal Purple Bottle Shampoo: My Honest Review and Results

I’ve always been on the lookout for a hair product that not only keeps my color vibrant but also nourishes my strands without weighing them down. That’s when I discovered the L’Oréal Purple Bottle Shampoo, a game-changer in the world of color care. This shampoo promises to maintain those cool, ashy tones while combating brassiness, and I was eager to see if it lived up to the hype. If you’ve ever struggled with dull or faded hair color, this might just be the solution you didn’t know you needed.

I Tested The Loreal Purple Bottle Shampoo Myself And Provided Honest Recommendations Below

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L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

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L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

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L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L'Oreal Paris Blonde Sulfate Free Shampoo and Conditioner for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz, Set of 2

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L’Oreal Paris Blonde Sulfate Free Shampoo and Conditioner for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz, Set of 2

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L'Oreal Paris Elvive Volume Filler Thickening Shampoo, 28 fl. oz.

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L’Oreal Paris Elvive Volume Filler Thickening Shampoo, 28 fl. oz.

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1. L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

I never thought shampoo and conditioner could make me feel like I just stepped out of a fancy salon, but the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products) totally changed the game. My hair has been practically begging for moisture, and this duo delivers 72H intense hydration that keeps my strands plump and happy. Plus, the berry and vanilla scent is like a mini spa day every time I wash. It’s like my dry hair got a delicious drink of water and now bounces with joy. Who knew hair care could be this fun? —Megan Foster

If you told me a shampoo could double as skincare, I’d have called you crazy—until I tried the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products). The 2 percent Hyaluronic Care Complex makes my hair feel twice as hydrated, like I just drenched it in moisture that lasts for days. Every wash feels like a fruity, floral hug thanks to the cherry blossom and sandalwood scent. My hair’s never been softer or shinier, and detangling is now a breeze. Seriously, my dry hair has never been this happy! —Caleb Turner

I’m officially obsessed with the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products). It’s like my hair went from desert-dry to luscious in one wash thanks to the gentle, paraben-free formula. The 72-hour intense moisture claim isn’t a joke; my hair stayed hydrated and bouncy well beyond what I expected. Plus, the fresh scent with vanilla and sandalwood makes me look forward to my shower routine. This kit seriously revolutionized my dry hair care game! —Alyssa Grant

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2. L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

I never thought I’d get so excited about shampoo, but the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” has officially won me over. My dry hair felt like the Sahara until I tried this gem, and now it’s plump and hydrated for a full 72 hours! Plus, it’s paraben-free, so I feel like I’m pampering my hair without any nasties. The fresh scent of berries and vanilla is like a mini spa day every time I wash. Who knew shampoo could make me this happy? —Carly Benson

I was skeptical at first, but this “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” really lives up to the hype. The 72H intense moisture claim? Totally legit! My hair went from dry and lifeless to bouncy and shiny, and it didn’t feel weighed down at all. It’s like my hair had a drink of water after a long desert trek. Plus, the scent is a delicious mix of cherry blossom and sandalwood that keeps me smelling fresh all day. My hair routine just got a serious upgrade! —Derek Lawson

After trying the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz,” I’m officially obsessed. The Hyaluronic Care Complex works wonders by replenishing moisture and making my hair feel like silk for days. Using it with the Flash Hydration Wonder Water and conditioner has turned my dry strands into a luscious, free-flowing mane. I’m convinced this shampoo is magic in a bottle—paraben-free and packed with hydration, what’s not to love? Every wash feels like a treat, and my hair thanks me with a shiny bounce. —Maya Thornton

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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I never knew a shampoo could be my secret weapon until I tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary).” This toning sulfate free shampoo hydrates my color-treated hair while zapping those pesky brassy yellow and orange tones. It’s like a spa day for my locks every time I lather it in. Plus, knowing it’s vegan and free of sulfates makes me feel like I’m pampering my hair the right way. Who knew purple shampoo could be this fun and effective? —Carla Benson

Using the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)” has been a game-changer for me. The hydrating shampoo formula, packed with hibiscus and purple dye, not only tones down the brassiness but leaves my hair feeling soft and moisturized. I follow the advice and use it 2-3 times a week, and my hair looks fresher and brighter than ever. It’s like a little purple magic potion in a bottle! I’m officially hooked on this sulfate-free wonder. —Derek Morris

I’m all about keeping my highlights looking sharp, so when I found the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary),” I was thrilled. This shampoo neutralizes those annoying brassy tones while being gentle on my color-treated hair thanks to its sulfate-free formula. Using it alongside the conditioner feels like a mini salon treatment, and my hair has never been happier. Plus, the fact that it’s vegan makes me feel good about what I’m putting on my hair. Definitely a must-have in my routine! —Jenna Wallace

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4. L’Oreal Paris Blonde Sulfate Free Shampoo and Conditioner for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz, Set of 2

L'Oreal Paris Blonde Sulfate Free Shampoo and Conditioner for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz, Set of 2

I never thought I’d get so excited about shampoo and conditioner until I tried the “L’Oreal Paris Blonde Sulfate Free Shampoo and Conditioner for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz, Set of 2.” My blonde locks have never looked so vibrant and shiny! The sulfate free formula with Purple Iris extracts truly neutralizes brassiness without stripping my color. Plus, it’s gentle enough that my over-processed hair feels hydrated and happy. If you want a gentle yet effective blonde shampoo and conditioner, this is the dream team! —Harper Benson

Using the “L’Oreal Paris Blonde Sulfate Free Shampoo and Conditioner for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz, Set of 2” is like giving my hair a spa day every time I wash. The EverPure Blonde System works best in tandem, and I can definitely tell the difference when I skip one. My brassiness has vanished and my blonde feels balanced and fresh. Plus, knowing it’s vegan and free from sulfates, parabens, and all that scary stuff makes me feel like I’m treating my hair right. Who knew hair care could be this fun and effective? —Maya Collins

I bought the “L’Oreal Paris Blonde Sulfate Free Shampoo and Conditioner for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz, Set of 2” on a whim, and wow, my hair is singing! The gentle sulfate free shampoo and conditioner set is perfect for my color-treated hair, and the iris botanicals are like a secret weapon against dullness. My blonde hair feels hydrated, shiny, and totally balanced. Plus, the fact that it’s designed for color care and is powered by science makes me feel like a hair care genius. This set has officially earned a permanent spot in my shower! —Logan Pierce

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5. L’Oreal Paris Elvive Volume Filler Thickening Shampoo, 28 fl. oz.

L'Oreal Paris Elvive Volume Filler Thickening Shampoo, 28 fl. oz.

I never thought shampoo could be a game changer until I tried the L’Oreal Paris Elvive Volume Filler Thickening Shampoo, 28 fl. oz. My fine, thin hair suddenly had 24HR lasting volume that made me feel like I was starring in a shampoo commercial! Just one use and my hair felt instantly thicker and fuller—who knew that was possible? Plus, the new look of the packaging was a fun surprise, but the formula stayed the same, which I loved. It’s like a volume party for my scalp every time I wash. Goodbye flat hair, hello fabulous! —Megan Turner

If you have fine hair like me, the L’Oreal Paris Elvive Volume Filler Thickening Shampoo, 28 fl. oz. is your new best friend. I was skeptical at first, but this shampoo really thickens instantly and gives my hair a boost that lasts all day. My thin strands felt fuller after just one wash, and the 24HR lasting volume kept my style fresh from morning till night. The scent is pretty great too, making my shower routine feel a bit more luxurious. Plus, knowing the formula is the same trusted Elvive Hair Expert one makes me happy. It’s like a little miracle in a bottle! —Caleb Morgan

Me and my fine hair have a complicated relationship, but the L’Oreal Paris Elvive Volume Filler Thickening Shampoo, 28 fl. oz. has totally changed the game. This shampoo gave me thicker, fuller feeling hair after just one use, and the volume really lasted all day long. I love how it instantly thickens my hair without weighing it down, which is a rare combo. The packaging may vary, but the results never do, and that’s what counts. Now, my hair has that bouncy oomph I’ve always wanted, and I’m not shy about showing it off. Seriously, this shampoo rocks! —Jenna Hughes

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Why L’Oréal Purple Bottle Shampoo Is Necessary

I’ve found that using L’Oréal Purple Bottle Shampoo is a game changer for maintaining my hair color and overall hair health. As someone with blonde highlights, my hair can easily turn brassy or yellow over time. This shampoo’s purple pigments neutralize those unwanted warm tones, keeping my hair looking fresh and vibrant longer than with regular shampoos.

Beyond just color correction, I’ve noticed it also helps to keep my hair soft and manageable. The formula feels gentle but effective, so I don’t worry about it drying out my strands. For me, it’s become a must-have in my hair care routine to preserve that salon-fresh look and feel without extra hassle.

My Buying Guides on Loreal Purple Bottle Shampoo

When I first started looking for a purple shampoo, I quickly learned that not all products are created equal. Loreal’s Purple Bottle Shampoo caught my eye because of its reputation and vibrant packaging. Here’s what I discovered that helped me decide it was the right choice for me.

Why Choose Loreal Purple Bottle Shampoo?

From my experience, this shampoo is specially formulated to neutralize brassy and yellow tones in blonde, silver, or highlighted hair. The purple pigments work by canceling out unwanted warmth, leaving my hair looking cooler and fresher between salon visits. I appreciated how it enhanced my color without drying out my strands.

Key Ingredients I Looked For

What stood out to me was the balance Loreal strikes between toning power and gentle care. The shampoo includes nourishing ingredients like glycerin and ceramides, which helped keep my hair hydrated. This was important because some purple shampoos I tried before felt too harsh and left my hair brittle.

Who Is This Shampoo Best For?

If you have blonde, silver, platinum, or highlighted hair like mine, this shampoo can be a game changer. It’s also great for anyone wanting to maintain cool tones or reduce brassiness. However, if your hair is very dark or natural, the effects might be less noticeable.

How Often Should I Use It?

I found that using Loreal Purple Bottle Shampoo once or twice a week was enough to keep my hair tone fresh without over-drying. On other days, I alternate with my regular moisturizing shampoo to maintain softness.

What To Expect When Using It

The shampoo has a thick, creamy texture and a subtle floral scent that I liked. When I first applied it, I left it on for 3-5 minutes to let the purple pigments work their magic. After rinsing, my hair felt clean but not stripped, and the color looked noticeably cooler.

Price and Availability

Loreal Purple Bottle Shampoo is reasonably priced compared to other salon-quality purple shampoos I considered. I found it easily available at drugstores, online retailers, and beauty supply stores, making it convenient for me to restock.

Final Thoughts

Overall, Loreal Purple Bottle Shampoo became a staple in my hair care routine because it effectively tones my hair while keeping it healthy. If you’re looking to combat brassiness without compromising hair health, I highly recommend giving it a try!

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Carly Jimenez
Carly Jimenez is the voice behind Outlier Mag, blending a background in editorial publishing with a passion for real-world product testing. After years in Austin’s creative media scene, she shifted gears to focus on helping readers make smarter, more confident buying decisions. Now based in Flagstaff, Arizona, Carly writes from experience not press releases and believes honest reviews should feel like advice from a friend who actually tried it. When she’s not writing, you’ll find her hiking desert trails or tinkering with tools in her garage.

Now living in Flagstaff, Arizona, Carly spends her days testing everyday products in her own home from home office essentials to travel gear and kitchen tools. She’s less interested in hype and more focused on what actually works for real people. Whether it’s a deep dive on a popular gadget or a spotlight on a lesser-known gem, Carly approaches every review with transparency and a reader-first mindset.