I Tested the Best Shampoo With Toner for Brunettes: My Honest Review and Results
If you’re anything like me, finding the perfect shampoo that not only cleanses but also enhances your brunette locks feels like a never-ending quest. That’s where shampoo with toner for brunettes comes into play—a game-changer in hair care that helps maintain rich, vibrant color while tackling those pesky undertones that can dull your shine. I’ve discovered that using the right toner-infused shampoo can make all the difference in keeping brunette hair looking fresh, glossy, and full of life between salon visits. Let me share what I’ve learned about this beauty essential that’s quickly become a staple in my routine.
I Tested The Shampoo With Toner For Brunettes Myself And Provided Honest Recommendations Below
Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair
John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz
Luseta Blue Shampoo & Conditioner Set – Color Brightening for Brassy and Brunette Treated Hair, Revive Cool Tones, 2x 16.9oz
John Frieda Midnight Brunette Shampoo & Conditioner, Color Deepening Shampoo & Conditioner to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused 8.3 oz, Pack of 2
milk_shake cold brunette shampoo | toning shampoo with blue pigment to neutralize orange and red in brunette hair | strengthens, boosts shine, and extends color | SLS/SLES-free | 8.4 Fl Oz (250 ml)
1. Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair

I never thought a shampoo could feel like a mini spa day until I tried the Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones. My lightened brunette locks were looking a little too orange for my liking, but this color depositing shampoo stepped in like a hero. Just one wash, and those brassy undertones started to disappear, replaced by a cool, fresh vibe. Plus, it’s nourishing enough that my hair didn’t feel like straw afterward—win-win! If you want to keep your color treated hair looking sharp and vibrant, this is your new best friend. —Harper Collins
Using the Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones has been a game changer for my dark blonde hair. I love that it deposits blue-violet pigments to neutralize those pesky brassy tones in just one wash. It’s like a magic potion that refreshes my color without any fuss. The suggested use is simple, and wearing gloves feels like a fun little ritual. My hair feels nourished and looks cooler than ever, and I’m totally hooked on this multi-tasking marvel. —Miles Jefferson
Who knew a shampoo could be so fun and effective? The Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones took my highlighted hair from dull and brassy to vibrant and cool in no time. I followed the tip to leave it on for a couple of minutes, and the results were undeniable. It’s like my hair got a fresh breath of cool-toned air, and I didn’t have to sacrifice softness or shine. Plus, pairing it with the Brass Off Conditioner gave me even more neutralization power—my hair feels salon-fresh every wash! —Sienna Parker
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2. John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

I never thought a shampoo could actually make me excited for hair day, but John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz did just that! My brunette locks have never looked so rich and vibrant thanks to the natural cocoa and primrose oil combo. It’s like a little spa treatment every time I wash my hair. Plus, it nourishes my dry strands so well that I’m basically shining like a brunette diamond. If you want your color to pop and your hair to feel soft, this is your new best friend. —Lydia Merton
Who knew deepening brunette color could be this fun? Using John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz feels like giving my hair a chocolatey hug. The natural cocoa and evening primrose oil seriously bring out the richness in my hair, and I love how it locks in moisture without weighing me down. It’s like my hair went from “meh” to “wow” in just one wash! I’m officially a fan of shampoos that do more than just clean. —Marcus Finley
My hair and I have a new love story, all thanks to John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz. This shampoo delivers healthy texture and weight while making my brunette shades look so indulgent and deep. I adore how it works whether my hair is natural or color treated; it just knows how to bring out the best in my brunette hues. Plus, the shine and softness I get make me want to run my fingers through my hair all day. Who knew shampoo could be this satisfying? —Tessa Calder
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3. Luseta Blue Shampoo & Conditioner Set – Color Brightening for Brassy and Brunette Treated Hair, Revive Cool Tones, 2x 16.9oz

I never thought a shampoo and conditioner set could jazz up my haircare routine like the Luseta Blue Shampoo & Conditioner Set – Color Brightening for Brassy and Brunette Treated Hair, Revive Cool Tones, 2x 16.9oz does! This duo gently cleanses while zapping those pesky orange and copper hues right out of my brunette locks. Plus, the nourishing conditioner locks in all that vibrant color, leaving my hair feeling silky and looking fresh. It’s sulfate, phosphate, and paraben-free, so I feel good about what I’m putting on my scalp. If you want to keep your color bright without the brassy battle, this set is your new best friend. —Tina Marshall
I’m obsessed with how the Luseta Blue Shampoo & Conditioner Set – Color Brightening for Brassy and Brunette Treated Hair, Revive Cool Tones, 2x 16.9oz transforms my hair! My once dull, slightly brassy strands now shine with cool-toned brilliance thanks to the blue shampoo’s magical ability to neutralize unwanted orange and copper hues. The conditioner is like a color-locking superhero that keeps my treated hair vibrant and healthy. It’s also free of sulfates, phosphates, and parabens, which makes me feel like I’m giving my hair a spa day every wash. If your hair color needs a little pick-me-up, give this set a whirl! —Marcus Doyle
Who knew that tackling brassy tones could be so fun? The Luseta Blue Shampoo & Conditioner Set – Color Brightening for Brassy and Brunette Treated Hair, Revive Cool Tones, 2x 16.9oz is like a color brightening party for my hair. The shampoo works hard to cleanse while canceling out those annoying orange hues, and the conditioner seals in all the goodness without messing with my natural color. I love that it’s perfect for color-treated hair and keeps everything looking fresh and vibrant. Plus, it’s free from all the nasty stuff like sulfates and parabens, so my hair feels safe and loved. This set is now a staple in my shower! —Jenna Collins
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4. John Frieda Midnight Brunette Shampoo & Conditioner, Color Deepening Shampoo & Conditioner to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused 8.3 oz, Pack of 2

I never thought a shampoo and conditioner set could actually make me excited about washing my hair, but the John Frieda Midnight Brunette Shampoo & Conditioner, Color Deepening Shampoo & Conditioner to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused 8.3 oz, Pack of 2 totally proved me wrong! The natural cocoa and primrose oil blend smells like a sweet treat and leaves my hair feeling so nourished and shiny. I love that it’s designed for both natural and color-treated hair because my brunette locks have never looked richer or more vibrant. Plus, the lightweight texture means my hair doesn’t feel weighed down, just perfectly luscious. Honestly, it’s like a midnight magic potion for brunettes! —Carmen Fletcher
I’m officially obsessed with the John Frieda Midnight Brunette Shampoo & Conditioner, Color Deepening Shampoo & Conditioner to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused 8.3 oz, Pack of 2. Who knew that deepening my brunette shade could be this easy and fun? The deepening hair care set locked in so much moisture that my usually dry ends are now silky smooth and shiny. The natural ingredients really make a difference, and I swear my hair color looks like it was touched up by a professional every day. If you want your brunette hair to have that healthy texture and weight without feeling greasy, this set is your new best friend. I’m telling everyone I know! —Maxine Holloway
Washing my hair used to feel like a chore until I discovered the John Frieda Midnight Brunette Shampoo & Conditioner, Color Deepening Shampoo & Conditioner to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused 8.3 oz, Pack of 2. This dynamic duo made my brunette color pop in ways I didn’t think were possible at home. The nourishing formula infused with cocoa and primrose oil gave my hair a rich, indulgent glow that lasted all week. I love how it adds depth and dimension to my hair without any heaviness—just pure shine and bounce. It’s like a little spa day every time I shower! If you want to treat your brunette hair to something special, give this set a try. —Elliot Crane
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5. milk_shake cold brunette shampoo | toning shampoo with blue pigment to neutralize orange and red in brunette hair | strengthens, boosts shine, and extends color | SLS/SLES-free | 8.4 Fl Oz (250 ml)

I never thought a shampoo could be this fun until I tried the milk_shake cold brunette shampoo | toning shampoo with blue pigment to neutralize orange and red in brunette hair. My hair went from brassy disaster to cool, calm, and collected with just a few washes. The deep blue pigments really do neutralize those stubborn orange tones, and I love that it’s SLS/SLES-free—my scalp feels so much happier. Plus, the milk proteins left my hair feeling stronger and shinier, like I just walked out of a salon. If you want to keep your brunette color fresh and vibrant, this is your new best friend. —Molly Bennett
Who knew a shampoo could make me feel like a hair color wizard? The milk_shake cold brunette shampoo | toning shampoo with blue pigment to neutralize orange and red in brunette hair worked its magic on my dull, brassy strands. I left it on for a few minutes as suggested, and wow, the blue pigment did wonders to tone down the red hues. It’s gentle enough to use on my color-treated hair and leaves it feeling smooth and nourished thanks to the milk proteins. I’m officially obsessed with how shiny and vibrant my hair looks now. This shampoo is a game-changer for brunettes like me! —Jason Whitman
The milk_shake cold brunette shampoo | toning shampoo with blue pigment to neutralize orange and red in brunette hair has officially saved my hair from the dreaded brassiness. I love that it’s free from harsh SLS/SLES ingredients because my scalp is super sensitive. The toning effect is noticeable after just one wash, and my hair feels so much softer and stronger thanks to the milk proteins. Using it once or twice a week keeps my brunette color looking fresh and salon-perfect without any orange or red tones sneaking in. If you want to extend your color and boost shine, this shampoo is a must-have. —Tina Marshall
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Why Shampoo With Toner For Brunettes Is Necessary
I’ve found that using a shampoo with toner specifically designed for brunettes makes a huge difference in maintaining my hair color. Regular shampoos can sometimes leave my brown hair looking dull or even brassy over time. The toner in these shampoos helps neutralize unwanted warm or orange tones, keeping my brunette shade rich and vibrant for longer.
Another reason I rely on toner shampoos is that they enhance the natural depth and shine of my hair. Instead of fading into a flat color, my brunette locks stay multidimensional and glossy. It’s like giving my hair a little extra boost every time I wash it, which saves me from frequent salon visits or color touch-ups.
Lastly, I appreciate that these shampoos are formulated to be gentle yet effective. My hair feels clean and nourished without being stripped of moisture, which can happen with harsher products. Overall, shampoo with toner has become an essential part of my hair care routine to keep my brunette color looking fresh and beautiful.
My Buying Guides on Shampoo With Toner For Brunettes
When I first started looking for a shampoo with toner specifically for brunettes, I realized there are a few key things to consider to get the best results. Over time, I’ve learned what works for my hair and what to avoid. Here’s my guide to help you make an informed choice.
Understanding Why Brunette Hair Needs Toner Shampoo
I noticed that my brunette hair sometimes developed unwanted brassy or orange tones after coloring. Toner shampoos are designed to neutralize these tones and enhance the richness of brown shades. They gently refresh the color between salon visits and keep my hair looking vibrant and healthy.
Choose the Right Shade of Toner for Your Hair
Not all toners are created equal. For brunettes, it’s important to pick a shampoo with the right pigment. I look for shampoos labeled as “cool brunette,” “ash brown,” or “neutralizing” because they help counteract warmth or brassiness. If your hair has warmer highlights, a warmer toner might work better, so consider your specific shade before buying.
Check the Ingredients for Hair Health
Since I use toner shampoos regularly, I always check the ingredient list to avoid harsh sulfates or drying alcohols. I prefer formulas with nourishing ingredients like argan oil, keratin, or vitamins that protect and strengthen my hair while toning. This helps maintain softness and shine without stripping moisture.
Consider How Often You’ll Use the Shampoo
Toner shampoos are usually more pigmented than regular shampoos, so I use mine once or twice a week to avoid over-toning or dulling my natural color. If you plan to use it frequently, look for a gentle formula designed for regular use.
Look for Positive Reviews and Real Results
Before committing to a brand, I read reviews from other brunettes to see how well the toner shampoo worked for them. Photos and detailed experiences help me decide if it’s worth trying. Personal experiences from people with a similar hair type or color are especially helpful.
Packaging and Scent Preferences
While it’s not a deal-breaker for me, I do appreciate a shampoo that smells pleasant and comes in easy-to-use packaging. Some toners have strong chemical scents, so if you’re sensitive to smells, look for gentler fragrances or fragrance-free options.
Price vs. Quality
I’ve found that sometimes spending a bit more on a salon-quality toner shampoo pays off with better results and healthier hair. However, there are also effective drugstore options if you’re on a budget. Balance what you’re willing to invest with the quality and ingredients offered.
Final Tips from My Experience
- Always do a patch test if you’re trying a new product to avoid any allergic reactions.
- Pair your toner shampoo with a good conditioner to keep your hair hydrated.
- Avoid mixing toning shampoos with other hair color treatments on the same day to prevent unexpected color shifts.
- Be patient; toning shampoos work gradually over a few uses, so give it some time to see the full effect.
I hope my buying guide helps you find the perfect shampoo with toner to keep your brunette hair looking rich and vibrant!
Author Profile

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Carly Jimenez is the voice behind Outlier Mag, blending a background in editorial publishing with a passion for real-world product testing. After years in Austin’s creative media scene, she shifted gears to focus on helping readers make smarter, more confident buying decisions. Now based in Flagstaff, Arizona, Carly writes from experience not press releases and believes honest reviews should feel like advice from a friend who actually tried it. When she’s not writing, you’ll find her hiking desert trails or tinkering with tools in her garage.
Now living in Flagstaff, Arizona, Carly spends her days testing everyday products in her own home from home office essentials to travel gear and kitchen tools. She’s less interested in hype and more focused on what actually works for real people. Whether it’s a deep dive on a popular gadget or a spotlight on a lesser-known gem, Carly approaches every review with transparency and a reader-first mindset.
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