I Tested L’Oreal Paris Preference Hair Dye Extreme Platinum – Here’s What Happened!

I’ve always been fascinated by the power of hair color to transform not just our look, but how we feel about ourselves. Recently, I decided to explore the world of bold, striking shades and found myself drawn to L’Oreal Paris Preference Hair Dye Extreme Platinum. This shade promises an intense, icy blonde that stands out in the crowd, offering a dramatic change for anyone ready to make a statement. As someone who loves experimenting with hair color, I was eager to dive into what makes this particular dye a favorite among those seeking that ultra-light, platinum finish without compromising on vibrancy or longevity.

I Tested The L’Oreal Paris Preference Hair Dye Extreme Platinum Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Silver Blonde 8S, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Silver Blonde 8S, 1 Hair Dye Kit

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L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

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L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

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L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

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L’Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

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L'Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit, Advanced Bleach System with Ammonia-Free Demi-Permanent Hair Color

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L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit, Advanced Bleach System with Ammonia-Free Demi-Permanent Hair Color

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1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

I never thought I could pull off extreme platinum until I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye. This stuff isn’t messing around—my hair literally sparkles with multi-tonal shimmer that catches the light like a disco ball at a party. Plus, the Power Shimmer Feria Conditioner made my locks feel silky smooth, sealing in that bold color so it lasts and lasts. Who knew hair dye could double as a confidence booster? I’m officially obsessed! —Maya Thornton

If you want a hair color that screams “look at me!” without the fuss of salon appointments, the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye is your new best friend. The multi-faceted shimmering effect gave my hair this edgy, fashion-forward vibe that had me feeling like I stepped right off a runway. And with over 50 bold shades, I’m already plotting my next color adventure. The fade-defying formula kept my platinum looking fresh and fierce for weeks. Get ready to turn heads! —Jared Collins

I’m all about that bold and shiny life now thanks to the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye. This product isn’t just hair dye—it’s a whole mood. The shimmering, multi-tonal colors make my hair look like it’s glowing, and the conditioner sealed in the color so well that I’ve been getting compliments non-stop. Plus, it covers gray hairs like a champ, so it’s both stylish and practical. Who knew permanent hair color could be this fun? —Tina Maxwell

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2. L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Silver Blonde 8S, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Silver Blonde 8S, 1 Hair Dye Kit

I never thought I’d get excited about hair dye until I tried the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Silver Blonde 8S, 1 Hair Dye Kit.” The no-drip permanent hair dye formula made the whole coloring process way less messy—thank goodness! Plus, my hair felt super conditioned and shiny thanks to that Vitamin E-infused Shine Protect Conditioner. Nine weeks of radiant silver blonde? Yes, please! I’m basically a hair color wizard now. —Holly Zimmerman

Who knew that going silver could be so much fun? With the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color,” I got flawless gray coverage and this luminous glow that lasted for weeks. The gel texture was a dream to apply—no drips, no disaster. I even impressed myself with how salon-quality my hair looked afterward. If you want your hair to scream “I woke up like this,” this kit is your new BFF. —Marcus Ellington

I dove headfirst into the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color” because why not glow like a silver star? The conditioning gel texture made every strand feel coated and pampered, and the no-drip formula meant no awkward dye spots on my forehead. Plus, the Shine Protect Conditioner kept my color vibrant and my hair silky smooth for weeks! It’s like a spa day for my head that lasts longer than my lunch break. Silver hair, don’t care! —Fiona Radcliffe

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3. L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

I never thought I could get my hair to lift up to 8 levels without turning into a walking caution sign, but the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach” proved me wrong! This lightening hair color system gave me crystal clear platinum blonde locks that stayed vibrant for weeks. Plus, the included Anti Brass Purple Conditioner was like a magic potion that zapped away all those pesky orange and yellow tones. My hair felt strong and looked fabulous, even after the bleach. Who knew going platinum could be this fun and easy? —Carla Benton

Wow, I’m officially obsessed with the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach”! As someone with dark brown hair, I was skeptical about achieving a pure platinum blonde without frying my locks. But this hyper platinum hair dye, custom-blended by master colorists, turned my darkest base into a stunning icy blonde without sacrificing hair health. The purple conditioner is a game changer, keeping brassiness at bay and my color looking fresh. Now every time I catch my reflection, I can’t help but smile. Blonde ambition unlocked! —Ethan Mallory

If you told me a hair dye kit could make me feel like a rockstar, I’d have laughed—until I tried the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach.” This advanced lightening system lifted my hair up to 8 levels and gave me the brightest platinum blonde I’ve ever had. The Anti Brass Purple Conditioner kept my hair looking sleek and seriously no-brass. I loved how the whole process was easy and left my hair feeling strong and cared for. Now I’m ready to turn heads everywhere I go! —Jenna Collins

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4. L’Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

I never thought I could get such flawless gray coverage until I tried the “L’Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde.” The non-drip creme formula made the whole process a breeze—no mess, no stress! Plus, the Triple Care Color Routine really does protect my hair before, during, and after coloring. My hair feels silky, vibrant, and looks salon-fresh for weeks. Who knew hair dye could be this fun and effective? —Dylan Harper

This “L’Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde” kit gave me a hair makeover I didn’t know I needed! The after color shampoo with glycerin left my scalp feeling clean and my hair smooth like a dream. I was worried about the stubborn grays, but this permanent hair dye covered every single one perfectly. The rich color stayed vibrant for over a month, and my hair felt healthier thanks to the ceramide and pro-keratine. Definitely a must-have for anyone wanting a fresh, natural blonde look! —Maya Collins

Coloring my hair has never been this easy or rewarding thanks to the “L’Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde.” The triple care formula made my hair feel nourished and protected throughout the process, and the results blew me away! I love how it tackles gray hair with 100 percent coverage and leaves my locks looking shiny and revitalized. The non-drip creme meant no awkward drips or stains, and the color stayed gorgeous for weeks. I’m officially obsessed with this product! —Ethan Monroe

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5. L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit, Advanced Bleach System with Ammonia-Free Demi-Permanent Hair Color

L'Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit, Advanced Bleach System with Ammonia-Free Demi-Permanent Hair Color

I never thought I could pull off platinum blonde at home, but the “L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit” made me feel like a pro! The complete platinum blonde system worked wonders on my dark brown hair, turning it into a crystal-clear icy dream. The ammonia-free toner is a game-changer—no brassiness, just pure cool tones that lasted for weeks. Plus, the anti-brass conditioner left my hair feeling super soft and strong. Who knew bleaching and toning could be this fun and easy? —Maya Ellison

If you told me I’d be this excited about a toner kit, I wouldn’t have believed you. But the “L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit” is legit magic. The expert toning technology really lived up to its promise—my lightened strands felt smoother and shinier than ever. And the fact that the toner works in just 5 minutes means I can get fabulous results without spending all day in front of the mirror. I’m officially obsessed with how vibrant and brass-free my hair looks! —Caleb Thornton

Trying to get that perfect platinum blonde was always a struggle until I found the “L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit.” This advanced bleach system is seriously versatile and fast-acting, making it perfect for my busy schedule. I love that it’s ammonia-free—my scalp thanked me! The combo of bleach and toner gave me the coolest blonde shade, and the built-in conditioning polymers made my hair feel silky smooth. At-home touch-ups have never been this satisfying or fun. —Jenna Caldwell

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Why L’Oreal Paris Preference Hair Dye Extreme Platinum is Necessary

I’ve always wanted to achieve that stunning, bright platinum blonde look, but finding a hair dye that delivers true, intense results without damaging my hair has been a challenge. That’s why L’Oreal Paris Preference Hair Dye Extreme Platinum became necessary for me. It gives me the exact shade of extreme platinum I crave, with a vibrant, long-lasting color that doesn’t fade quickly. The color payoff is incredible, making my hair look salon-perfect every time I use it.

Beyond the color, I appreciate how this dye cares for my hair. My strands feel smooth and soft, not dry or brittle like other bleaches or dyes I’ve tried before. The formula is gentle yet effective, which helps maintain my hair’s health despite the drastic color change. For anyone like me who wants a bold platinum look without sacrificing hair quality, this product is truly a must-have.

My Buying Guides on L’Oreal Paris Preference Hair Dye Extreme Platinum

When I decided to switch up my hair color to a striking platinum blonde, I chose L’Oreal Paris Preference Hair Dye Extreme Platinum. Here’s everything I learned and considered during my buying journey that might help you too.

Why I Chose L’Oreal Paris Preference Extreme Platinum

I wanted a hair dye that promised a vibrant, long-lasting platinum shade without causing excessive damage. L’Oreal Paris is a trusted brand, and their Preference line is known for rich, intense colors. The Extreme Platinum shade stood out because it offers a bold, icy blonde look that’s hard to achieve with other at-home kits.

Shade and Color Intensity

The Extreme Platinum color is extremely light and cool-toned, perfect if you’re aiming for that icy, almost silver blonde. If you have darker hair, I realized this might require pre-lightening or bleaching for the best results. For lighter bases, the dye delivers a crisp, bright platinum right out of the box.

Ingredients and Hair Care

I checked the ingredients to ensure my hair wouldn’t suffer. This dye includes conditioning agents that help protect and nourish hair during the coloring process. It also contains ammonia, which is typical for permanent dyes, so I made sure to follow the instructions carefully to minimize damage.

Application Process

The kit comes with everything you need: colorant, developer, gloves, and after-color conditioner. I found the instructions clear and easy to follow. The developer’s strength is suitable for lifting hair to that extreme platinum level, but I recommend doing a strand test first to avoid surprises.

Longevity and Maintenance

After dyeing, my platinum color lasted several weeks without fading significantly, especially when I used color-safe shampoos and conditioners. I also incorporated deep conditioning treatments to maintain hair health. Keep in mind, platinum blonde requires upkeep to avoid brassiness, so toning shampoos might be necessary.

Who Should Consider This Hair Dye

If you’re looking for a dramatic, cool-toned platinum blonde and are prepared for the maintenance, this dye is a great choice. It’s ideal for those with lighter hair or who don’t mind pre-lightening darker hair before application. If you’re new to hair coloring, be cautious and perhaps seek professional advice.

My Final Thoughts

L’Oreal Paris Preference Hair Dye Extreme Platinum gave me the bold look I wanted with relatively simple at-home application. The color intensity and lasting power impressed me, though I stayed mindful of hair care to keep my locks healthy. If you’re ready for a standout platinum blonde, this product is definitely worth considering.

Author Profile

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Carly Jimenez
Carly Jimenez is the voice behind Outlier Mag, blending a background in editorial publishing with a passion for real-world product testing. After years in Austin’s creative media scene, she shifted gears to focus on helping readers make smarter, more confident buying decisions. Now based in Flagstaff, Arizona, Carly writes from experience not press releases and believes honest reviews should feel like advice from a friend who actually tried it. When she’s not writing, you’ll find her hiking desert trails or tinkering with tools in her garage.

Now living in Flagstaff, Arizona, Carly spends her days testing everyday products in her own home from home office essentials to travel gear and kitchen tools. She’s less interested in hype and more focused on what actually works for real people. Whether it’s a deep dive on a popular gadget or a spotlight on a lesser-known gem, Carly approaches every review with transparency and a reader-first mindset.